Combination and Integration of Conventional Research Methodologies

While specific research techniques and applications customarily provide sufficient information for many clients, the concurrent or sequential application of more than one of these effective methodologies can enhance information yield.  

The combination of quantitative and qualitative analysis is an often utilized example of this strategy. Ethnography nicely supplements objective data, while mall intercepts and mystery shopping may work well in the retail and hospitality realms.

Leveraging alternative perspective data inevitably provides accuracy enhancement, viewpoint diversification, and greater real-world relevancy. The result is betterment of value to you as our client, as well as magnification of ROI.


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