Relaxed, Friendly Atmosphere Facilitation of Valuable Information Gathering

Peer parties are a proven way to probe consumer behavior and viewpoints in a familiar setting.  The group dynamics of friends sitting and talking together involve forthcoming participation and information sharing related to individual and group experiences particularly among children and teens, but also applicable to niche adult groups.

While similar in concept to a Focus Group, the setting and choice of participants serves to provide a level of comfort that motivates experiential contribution to the discussion, and unique insights into peer influence as it applies to product or service usage.  One of the advantages of this methodology is participant sharing of unique product applications that can give rise to innovative positioning strategies, niche targeting, and heightened appreciation of unmet marketplace needs.

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Peer Parties
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